Photo credit: Charlotte Taylor

Suiting up with Daisy Knatchbull

We chat everything from dinner at Brixton Prison to turmeric lattes with the founder of women’s tailoring house, The Deck

Written by Clara Strunck January 11, 2022

There’s little chance you haven’t heard of Daisy Knatchbull: the founder of women’s tailoring house The Deck has been making some serious waves in the industry. Breaking records is par for the course for this powerhouse; in 2016, Daisy became the first woman in history to wear tailored morning dress to Royal Ascot and, after founding The Deck in 2019, opening the first women’s-only shopfront on Savile Row. Now, The Deck handles bespoke tailoring for the likes of Gillian Anderson, Elizabeth Hurley and Charlotte Tilbury among others, and the brand’s premium quality suits have well-earned their reputation as a staple in every modern woman’s wardrobe. Here, Daisy lets us in on her proudest achievements, her goals for the next decade – and her enduring love of tequila…

What’s the most used object in your kitchen?

My milk frother – since I gave up coffee, I’ve become obsessed with turmeric lattes, and the frother makes them so much better. 

What could we always find in your fridge?

Dash Water, which is infused with fruit. 

Tell us about your most memorable meal…

I once had dinner in Brixton Prison, at a brilliant restaurant called The Clink. That was memorable for sure!

What is no celebration complete without?

Can I say tequila…? 

What’s your most valued quality in other people?

Loyalty.

What’s your proudest achievement?

Opening the first tailoring shopfront for women in the history of Savile Row. 

What’s the biggest challenge you’ve ever overcome?

Keeping our business going amid the challenges of Brexit and the global pandemic. 

When you sit down at your desk, what’s the first thing you do?

Check my emails! 

If you could invite anyone to a dinner party, who would you ask and why?

Mo Gawdat, the entrepreneur and writer – I find him so fascinating, inspiring and brilliant. He’s the former chief business officer for Google X and now conducts research into the science of happiness. If you don’t know much about him, you should definitely check him out!

Describe your dream night out…

Delicious cocktails somewhere fun, followed by dinner with a good group of friends. 

What’s the one thing people ask you the most?

Do you make suits for men? (The answer is no, we don’t!)

What’s your guilty pleasure?

Dark chocolate.

When you’re invited to dinner, what do you always take?

A good bottle of red wine.

What would your perfect Sette-Up include?

I love the wave pitcher, and would use it to serve some pre-dinner cocktails to get the party started. As for the table, I’d use this red stripe tablecloth, paired with the vegetable dinner plates for a fun, relaxed vibe – not forgetting some gorgeous green candles to create some mood lighting.

Ready, Sette, Go: Our Quickfire Questions

Jet-sette… what’s your favourite holiday spot?

The Bahamas.

Sette the record straight… what’s something people might not know about you?

I originally wanted to be a ballet dancer, but I sadly had a bad skiing accident so had to quit.

Sunrise or sunsette… what’s your favourite time of day?

Sunset.

Heart sette on… what’s on your wishlist?

These beautiful plates from The Sette!

Sette store by… what’s the best piece of advice you’ve ever been given?

That you can’t please everyone!

Sette your mind to… what’s something you’d like to achieve in the next ten years?

To be the destination for all women’s tailoring needs.