Credit: Helen Sandberg

Putting pen to paper with Alice Edwards, founder of Memo Press

Cocktails, coffee and beachside calamari are the way to this stationery designer and former jewellery editor’s heart

Written by Clara Strunck July 7, 2021

Now that parties are back on the cards, so are invitations – and these days, there’s no question that Memo Press is the new favourite stationer to the style set. Founded by former Sunday Times Style jewellery editor Alice Edwards, Memo Press specialises in high-quality cards personalised with calligraphed initials, delicate watercolours and hand-drawn sketches. Simplicity is key to her designs, so it’s perhaps unsurprising that Alice keeps things uncomplicated at home, too: in her fridge, you’ll always find fresh, full fat milk and, most likely, the ingredients to her favourite lockdown cocktail, a French 75. A low-key counterpoint to much of the over-the-top stationery available today, Memo Press has already worked with high-end brands like FLOWERBX and Markarian, on top of catering to virtually every event for which a card is needed: think chic, no-fuss choices for everything from birthdays to christenings. Our personal favourite for summer is the strawberry-printed card and, for a limited time, you can win a set of ten and one of The Sette’s strawberry tablecloths – just visit our Instagram at @the.sette to find out more.

The most used appliance in my kitchen is…

The coffee machine, without question.

The one cookbook everyone should own…

For me, it’s a tie between Skye McAlpine’s A Table for Friends and Yotam Ottolenghi’s SIMPLE.

In my fridge you’ll always find…

Full fat milk in glass bottles from the milkman, eggs from my parents’ chickens and fizzy water.

Favourite item from The Sette is…

I think everyone knows by now that it’s the white porcelain paper bag vase – not just my favourite item from The Sette, but potentially my favourite purchase of all time!

My most memorable meal…

It has to be Da Laura in San Fruttuoso on my honeymoon in 2014. My husband and I ate calamari, pasta with pesto, peaches and ice-cream, and drank ice cold beer and white wine. It’s basically just a beach hut, but I had read that it was recommended by Ruth Rogers [owner of the The River Café in Hammersmith]. It was every bit as good as she promised.

No celebration is complete without…

Friends and food, in that order. 

When I’m invited to dinner I always take…

Something I personally would love – whether it’s Provençal Rosé, chocolates or flowers. I think if you would like it, your host probably will too.

The restaurant I love the most is…

The River Café – nowhere else even comes close.

My guilty pleasure is…

Elderflower French 75s – I learned to make them during one of the lockdowns (frankly, I cannot remember which one!). They’re truly delicious and completely indulgent.

For dinner tonight…

I’m making roasted salmon with cherry tomatoes on the vine, steamed spinach and sweet potatoes with olive oil and garlic. It takes all of ten mins to pull together, thankfully.

Jet-sette… favourite holiday spot?

The South of France

Sette the record straight…something people might not know about you?

I’ve recently started taking piano lessons again after a 15 year hiatus.

Sunrise or sunsette… favourite time of the day?

Sunrise, I’ve always been an early bird.

Heart sette on… what’s on your wishlist?

Sunshine – we’re not planning on trying to travel abroad this summer so I’m really banking on the weather improving. Please!

The strawberry cards by Memo Press on The Sette’s strawberry tablecloth