In conversation with Whitney Bromberg Hawkings, founder of FLOWERBX

Super-luxe florist and stylish CEO Whitney loves cooking with her Cuisinart and trips to The River Café

Written by Clara Strunck March 18, 2021

If you’ve been lucky enough to receive a bouquet from FLOWERBX, you’ll know their blooms are the best in the business. Founder Whitney Bromberg Hawkings, who worked in the luxury fashion business for two decades before starting FLOWERBX in 2015, has taken her brand from strength to strength. In the last five years, she’s worked with high-end clients from Louis Vuitton, Balmain and Dior, to the Birley Group and countless style-conscious private customers. Unsurprisingly, Whitney loves to send flowers to friends, so if you have her round for dinner, expect a bouquet the day before. Any evening at hers, meanwhile, will most likely involve a recipe from her favourite restaurant, The River Café, along with a bottle of Italian Valpolicello Ripasso – served from The Sette’s coloured glassware. 

The most used appliance in my kitchen is…

My Cuisinart, which I love!

The one cookbook everyone should own…

Any and every River Café cookbook by Ruthie Rogers. 

In my fridge you’ll always find…

Oat milk, cashew yoghurt, flaxseed oil, hemp seeds, avocados,  berries, black rice, quinoa and kale. If you think that sounds a bit dull, my kids would agree!

Favourite item from The Sette is…

 I love all the coloured glassware – it would immediately lift any tablescape.

My most memorable meal…

Any meal at The River Café is unforgettable.

No celebration is complete without…

My family.

When I’m invited to dinner I always take…

As you might expect, I always send flowers in advance. Then, I like to take a tuberose FLOWERBX candle and room spray with me.

The restaurant I’ll be rushing to after lockdown is…

You’ve guessed it – The River Café!

My guilty pleasure is…

Good Italian Valpolicello Ripasso. 

For dinner tonight…

Vegan quesadillas. 

Jet-sette… favourite holiday spot?

Puglia and Provence are joint favourites.

Sette the record straight… something people might not know about you?

I have really curly hair, but I usually wear it straight!

Sunrise or sunsette… favourite time of the day?

Catching a sunrise makes me feel like I’m winning at life.

Heart sette on… what’s on your wishlist?

I literally don’t want one single material thing. What I am, craving, however, is the family holiday in Puglia, postponed from last May to this May. I  am praying that it happens!